Culture Identity Design

"Culture thrives when virtue, not fear, is the foundation. "

- Confucius

What?

What?

What?

Culture Identity Design Program

A comprehensive Cultural Identity Design program that aligns strategy, culture, and performance to drive sustainable growth and results.

This approach turns organizational vision and values into daily, actionable leadership and team behaviors.

The goal of the program is to build a unified, adaptive, and high-trust environment where culture accelerates decision-making and fosters alignment across all levels.

Why?

Why?

Why?

The foundation for change

  • To create a shared identity and set of leadership norms that connect all employees and ensure consistent, values-driven decision-making.

  • To equip leaders and teams with the trust, psychological safety, and cultural backbone needed to adapt, collaborate, and execute strategy with excellence—even in times of change.

  • To make culture a real, lived differentiator by embedding clear expectations and behaviors that unite teams, empower individuals, and enable sustainable success.

For whom?

For whom?

For whom?

For leadership teams and organizations struggling

For leadership teams and organizations struggling with:

  • Lack of clarity and buy-in around vision, purpose, and goals.

  • Disconnected teams, unclear responsibilities, and low trust.

  • Fragmented ways of working, leading to friction, misalignment, and resistance to change.

  • The need to unify diverse backgrounds and siloed areas into a shared cultural foundation, especially during transformation or scaling.

  • Difficulty translating strategic goals into tangible, consistent actions at every level.

Our process

Our process

Our process

Designing your cultural identity

Every organization is unique, and so are its cultural challenges. We design tailored solutions aligned with your cultural identity and your team’s needs. Our structured, collaborative process ensures sustainable cultural design that produces real impact.

Testimonials

Testimonials

Testimonials

Real stories from leaders who’ve seen their culture, teamwork, and results transformed through working with Marc.
Hildigunnur (Hidda) Thorsteinsson

Director

IMO

I had the pleasure of working with Marc during his work with Reykjavík Energy’s senior leadership team and the Growth Agents™ program. His executive coaching, focus on growth mindset, and deep understanding of team dynamics elevated our collaboration and strengthened alignment. I wholeheartedly recommend him to any organization seeking to build a culture of growth and shared responsibility.

Hildigunnur (Hidda) Thorsteinsson

Director

IMO

I had the pleasure of working with Marc during his work with Reykjavík Energy’s senior leadership team and the Growth Agents™ program. His executive coaching, focus on growth mindset, and deep understanding of team dynamics elevated our collaboration and strengthened alignment. I wholeheartedly recommend him to any organization seeking to build a culture of growth and shared responsibility.

Hildigunnur (Hidda) Thorsteinsson

Director

IMO

I had the pleasure of working with Marc during his work with Reykjavík Energy’s senior leadership team and the Growth Agents™ program. His executive coaching, focus on growth mindset, and deep understanding of team dynamics elevated our collaboration and strengthened alignment. I wholeheartedly recommend him to any organization seeking to build a culture of growth and shared responsibility.

Trusted by organizations facing global complexity, and upholding societal infrastructure.
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