Culture Identity Design
"Culture thrives when virtue, not fear, is the foundation. "
- Confucius
Translate strategy into everyday leadership mindsets and practices
Our Culture Identity Design is more than a program, it’s a method to make culture work as hard as your strategy. We define the shared principles, behaviours, and rituals that connect what your organisation aspires to be with how people actually lead and decide each day.
By aligning strategy, culture, and performance, we create a unified and adaptive environment where trust, clarity, and accountability thrive. The outcome: faster decisions, stronger alignment, and a culture people are proud to belong to.
Because strategy only lives through culture
Most strategies fail quietly — not because they are wrong, but because culture doesn’t carry them. When values stay abstract and leadership behaviours lack consistency, strategy loses traction.
Our Culture Identity Design builds the foundation that makes transformation sustainable and execution reliable. It turns culture into the engine of execution by focusing on four essentials:
Shared identity that connects everyone to purpose and values, creating clarity and coherence across all levels.
Cultural backbone built on trust, safety, and collaboration, helping leaders navigate complexity with confidence.
Distinctive culture that translates values into daily behaviours and makes excellence visible in how people work.
Strengthened identity that builds on what already makes your organisation unique.
For leadership teams and organisations ready to turn ambition into alignment
Many organisations feel their culture isn’t fully keeping pace with their strategy. Vision and values are clear, but daily decisions and leadership behaviours don’t always move in sync.
Our Culture Identity Design helps leadership teams evolve how they think, decide, and lead together. It’s a good match for organisations experiencing:
Struggle to create clarity and buy-in around vision, purpose, and goals.
Disconnected teams, unclear responsibilities, and low trust.
Fragmented ways of working that cause friction, misalignment, and resistance to change.
The need to unify diverse teams and backgrounds into a shared cultural foundation — especially during transformation or scaling.
Difficulty translating strategic goals into tangible, consistent actions at every level.
The need for guidance as they enter new phases of growth or transformation, ensuring culture scales with ambition.
Designing your cultural identity
Every organization is unique, and so are its cultural challenges. We design tailored solutions aligned with your cultural identity and your team’s needs. Our structured, collaborative process ensures sustainable cultural design that produces real impact.
Each phase builds clarity, ownership, and momentum.
Discovery and Insights
Understand the current culture and its friction and traction points through interviews, workshops, and leadership diagnostics. We identify the strengths to preserve and the shifts required to make strategy executable.
Co-Design and Validation
Translate purpose and ambition into values, cultural norms, and leadership principles that people can recognise themselves in. We refine them together until they feel authentic, actionable, and aspirational.
Mobilisation and Embedding
Activate the culture through leadership development, team habits, and aligned ways of working. We define ownership, rhythm, and review points to make progress measurable and sustainable.
Real stories from leaders who’ve seen their culture, teamwork, and results transformed through working with Marc.
Trusted by organizations facing complexity, and upholding societal infrastructure.
Download The Identity Rose White Paper
Unlock the ultimate playbook for building a resilient, purpose-driven culture that thrives across brands, markets, and organizational complexity.